Reto A Ichi is a Japanese-American musician known for his experimental and genre-bending approach to music. He is the alias of Guillermo Scott Herren, who was also the producer and rapper known as Prefuse 73. Under the Reto A Ichi moniker, Herren creates music that incorporates elements of indie rock, folk, ambient, and electronic music. His debut album, "The Lapse of the Exchange / Alone Moving Often," was released in 2020 and received critical acclaim for its unique and captivating sound.